Zivel
$13,000+ collected in 13 days from $640 in ad spend
13 days
$640
Ad spend
13 days
11
Deposited bookings
13 days
$16.98
Cost per lead
campaign average
$13,000+
Revenue collected
13 days
The Challenge
Zivel Coral Gables runs CryoSlimming in a market crowded with contouring options. The job was not lead volume. It was booked consults that showed up and bought, without discounting the brand into the ground.
What We Did
We built the campaign around a $199 CryoSlim special and a $99 CryoFacial offer, positioned against the gym and surgery alternatives their clients were already weighing. Direct response ads drove to an optimized landing page built to turn clicks into calls and calls into confirmed appointments. Our team followed up on every lead and booked them with a deposit, so each of the 11 bookings represented someone who had already committed money, not a maybe.
The Results
$640 in ad spend produced 11 deposited bookings in 13 days at a $16.98 cost per lead. The clinic collected over $13,000 in that window from the two offers. Fewer, heavier bookings that showed and bought beat a pile of leads that never would have.
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Open the PDFWhy the bookings actually show up
Most clinics run about a 50% show rate. Half the calendar walks. Our clients run around 95%. Two things drive it.
We collect a deposit at booking, so every appointment has money attached before the door opens. Then a seven day follow up system keeps the appointment in front of the client until they arrive.
Deposit plus follow up. That is why the calendar holds instead of leaking.
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